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Audiocasts |
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Services Provided: Editorial outline; audio discussion format; actual interview; final audio production (final file format for posting)
Technologies: Analytics, Finance ERP, Manufacturing
Custom Project Description: The client approached Triangle to produce an audiocast that would show the value of how the SAP Business Transformation Services organization is helping customers better identify and realize the potential value from their SAP implementations. The focus was showing the benefits of the value management process, where it is key to benchmark the "before" state (prior to software deployment) and develop a strong business case, in addition to describing the process changes required to achieve value. SAP's client, Maines Paper & Food Services, was looking to expand into new distribution models, but its disparate IT systems blocked needed agility to meet new business models, inhibited collaboration and denied management company-wide visibility into operations and opportunities. An audiocast was the ideal medium for SAP to share Maines' benchmarks, commentary and success when using SAP's implementation and ERP package—and a key testimonial for companies facing similar challenges and looking for a solution with greater breadth and flexibility.
The Result: Triangle teamed with SAP to develop an audiocast using a real business case study example that conveyed SAP's key message and demonstrated how SAP software delivers on the expected and needed value. Triangle's editorial team developed an outline and a series of business- and technology-related questions that would uncover the customer's challenges and share the progress and outcome throughout the implementation. Triangle's editorial and production teams worked with SAP and its client, Maines, to produce a high-quality audiocast that was posted on the SAP Web site and highlighted as part of customer testimonial campaigns.
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Services Provided: Editorial outline; audio discussion format; actual interview; final audio production (final file format for posting)
Technologies: Analytics, Finance ERP, Manufacturing
Custom Project Description: The client approached Triangle to produce audiocasts that would capture the most important product features and benefits, especially financial return on investment. The ability to work with the client's customers and provide a turnkey solution, including domain knowledge, script development, strong narration, adept audio editing and formatting skills were required. In this case, the audiocast of the global chemical company Celanese highlighted how its use of SAP's NetWeaver BW Accelerator dramatically improved operations. SAP wanted to share this success story, because it would resonate with companies faced with similar challenges. An audiocast was the perfect platform to tell Celanese’s story in a clear, concise format with the "voice of the customer" sharing its actual challenges, processes and outcome.
The Result: Triangle worked with SAP to develop an audio version of its key messages. Following its best practices approach, Triangle's editorial team developed an outline and a series of business- and technology-related questions designed to help the set the stage and the dialogue for the customer case study interview. Using state-of-the-art technology, Triangle's editorial and production teams worked with SAP and its client, Celanese, to produce a high-quality podcast that was posted on the SAP Web site and highlighted as part of a product campaign. |
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